Our approach

Football is an effective instrument in raising awareness about the importance of life skills and to teach children life skills in a playful way. Next to that, football activities can be used to spread social messages and WorldCoaches become role models in their own communities.

The WorldCoaches programme focuses on three main themes: personal growth, health and social cohesion. Through its programmes, WorldCoaches directly contributes to the SDG’s (Sustainable Development Goals). These are goals set by the United Nations and aim to achieve a better and more sustainable future for all.

WorldCoaches - Our approach — Video: dd/mm/yyyy

Personal Development

Personal development is defined as the empowerment of children and youths. The WorldCoaches provide a safe and inclusive environment for both boys and girls, where they stimulate learning and self-confidence. These activities contribute directly to quality education (SDG-4) and decent work and economic growth (SDG-8). 

WorldCoaches Explained - Personal Development — Video: dd/mm/yyyy


Sport is essential to the healthy development of children and youths. The enthusiasm and healthy example of the WorldCoaches is contagious, and thanks to their guidance, children learn healthy habits while playing sports. Additionally, sport contributes to lowering the risk of diseases. This theme contributes to good health and well-being (SDG-3).

WorldCoaches Explained - Health — Video: dd/mm/yyyy

Social Cohesion

When we play, we meet as equals. The WorldCoaches embrace diversity and purposefully invite and team up children who would not typically seek each other out. Within the team, children practice important life skills that support positive interaction, such as empathy and communication. Here, the WorldCoaches programme focuses specifically on stimulating gender equality (SDG-5) and involving disadvantaged groups with the aim of reducing inequalities (SDG-10).

WorldCoaches Explained - Social Cohesion — Video: dd/mm/yyyy


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