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Foto: KNVB Media
During the online Collaboration Event seven companies were crowned as winners of the Reimagine Football Sustainability Challenge. The jury was highly impressed by their ideas to help football take steps to a more sustainable future. The KNVB will stay actively involved with five of the winning companies during the further development of their ideas.
The Sustainability Challenge invited companies worldwide to develop an idea in two categories: Reducing the ecological footprint of supporters while visiting stadiums and clubs (Go Green) and reducing the waste stream that supporters produce on these occasions (Why Waste).
74 companies representing 17 different countries joined the challenge. During the final on January 20, 12 companies were invited to pitch their idea to a jury consisting of Jan Dirk van der Zee (KNVB’s Chairman of amateur and women’s football), Henk van Raan (Johan Cruijff ArenA Chief Innovation Officer), Pete Bradshaw (City Football Group Director of Sustainability), Michele Uva (UEFA Director of Football and Social Responsibility) and Andrea Traverso (UEFA Director of Financial Sustainability and Research). They ranked the following ideas to be the best of the best:
A platform for people that want to reach a common destination together by car. Individuals can join and plan shared private rides via mobile- and web-apps.
RideBee will further collaborate with Johan Cruijff ArenA and KNVB
A single use app that lets fans, supporters and teammates share their empty car seats via social media so others, going to the same event, can reserve a spot in their car.
Slinger will further collaborate with KNVB
An addition to the existing voetbal.nl app that allows amateur players prior to a match to get a proposal on who to pick up and how to drive, without having to meet centrally first.
Pipple will further collaborate with KNVB
A digital solution that rewards the user for sustainable mobility behavior and stimulates the user to reduce the CO2 emissions through gamification and travel vitally.
Fynch Mobility x Social Brothers will further collaborate with City Football Group and UEFA
A program to nudge the behaviour of stadium visitors to throw away their own waste. By incorporating psychological insights, they can steer behavior and make interventions easy, attractive, social and timely.
CSU will further collaborate with Johan Cruijff ArenA
An on-site innovative anaerobic digester turning food waste into value streams, which eliminates the problem of food waste treatment and grey energy production.
The Waste Transformers will further collaborate with Johan Cruijff ArenA, KNVB, UEFA, and Ajax
A solution that filters, cools and carbonates local tap water. Together with locally produced natural syrups and the use of re-usable bottles, the need for single use bottled drinks is eradicated.
KRNWTR+ will further collaborate with KNVB and City Football Group
The Johan Cruijff ArenA is one of the most sustainable stadiums in the world.
Out of the seven winners Fynch Mobility x Social Brothers was the winner of the UEFA Award. Their idea was regarded to have the most potential to generate long-term impact within UEFA events and football. In addition, UEFA gave a special recognition to The Waste Transformers.
The Sustainability Challenge is part of a series of challenges initiated by KNVB, Johan Cruijff ArenA, City Football Group, UEFA and Ajax, united in the football innovation platform Reimagine Football. The challenges are designed to inspire and challenge businesses to help shape the future of football by using innovation.
