Reimagine Football announces winners Fan Experience Challenge

Reimagine Football is part of KNVB's innovation hub #11. - Foto: KNVB Media

On Thursday the 21th of April the winners of the Fan Experience Challenge were announced at the Etihad Stadium, home of Manchester City. The Fan Experience Challenge was an initiative of the platform Reimagine Football, which consists of the KNVB, UEFA, The Johan Cruyff ArenA, AFC Ajax and Manchester City. Reimagine Football was brought to life to stimulate the ongoing development of football worldwide.

The Reimagine Football challenges invite start-ups, scale-ups and estalished companies all around the world to come up with ideas to innovate football within all its assets. The companies that come up with the best solutions, get the chance to pitch their ideas to the Reimagine Football jury. This edition of the Reimagine Football challenges focused on Fan Experience. On behalf of the KNVB Rosella Passier (Marketing Manager) took part in the jury.

‘Connect the crowd’ and ‘Excellent Stadium Experiences’
Out of 67 entries from 22 different countries 12 companies were selected to pitch their idea in Manchester. The challenges were divided in two different categories. ‘Connect the crowd’ focused on ideas to build an (online) community to both enhance and personalize fan experiences. The second category ‘Excellent Stadium Experiences’ searched for the best idea to optimize the customer journey during a game visit, with the key question being how to improve this looking at both safety and experience for visitors of all ages.

Out of the 12 pitches the following winners were selected by the jury:

#1 ‘Connect the Crowd’

CoVince (KNVB)
CoVince makes it possible to create and distribute 3D spaces where people can meet, buy and expe.

FanPrime (UEFA)
Fanprime is an innovative fan loyalty solution designed for sports and entertainment organizations.

SQWAD (AFC Ajax)
SQWAD Fantile turns any bar or pub into a personalized watch party for fans with a simple tap.

#2 ‘Excellent Stadium Experiences’

Filmily (City Football Group, AFC Ajax)
Filmily is a new highly personalized and targeted suite of fan engagement solutions, that bring fans closer to you and ultimately delivers better value for your commercial partners.

Mycrocast (Johan Cruijff ArenA, KNVB)
Mycrocast allows visually impaired fans to be included in parallel inside and outside the stadium without delay via audio broadcasts.

Neo Xperiences (Johan Cruijff ArenA, AFC Ajax)
NeoXperiences is revolutionizing the Sportainment market with immersive and interactive real-life experiences without helmet or equipment.

Piing (Johan Cruijff ArenA, AFC Ajax)
Piing makes games for crowds: fanzone-sized crowds, stadia-sized crowds, and nation-sized hybrid crowds joining in from home.

Twelve (Johan Cruijff ArenA)
Twelve provides an order process combined with loyalty to keep the guest loyal to the stadium while there are various activities and organizations at your stadium.

The members of the Football Innovation platform and the winning organizations will use the coming period to further investigate how the solutions can be applied in practice at the stadium, to media content, or at recreational pitches.

Reimagine Football continues
Want to be a part of the Reimagine Football philosophy? Visit the website Submit your solution now! | Reimagine Football and check out the upcoming challenge that focuses on enhancing sports achievements.